Naming | Copywriting | Content Strategy | Storytelling Naming a business/branding a project may seem trivial, but it is extremely important. A great name tells your most relevant story from the get-go and reflects your business/product’s identity and goals. Remember, it takes five to seven impressions for people to remember your brand, and seven seconds for them to form an impression of your brand. Thus, having a memorable, catchy brand name that evokes the correct associations will help it stick — and the essence of making your brand instantly relatable will have an enormous implication for your bottom line.
The aim is to create a brand that not only allow homeowners to identify and clearly differentiate this product offering from others, but also to generate excitement, to tell the story of the rarity of an even far better life; a far better product; set above all else; captivating hearts and appealing to discerning tastes. In the name/brand, the essence of the offering is relatable instantly, and what makes it so special is easily understood. THE ADDITION OF THE BRAND'S VISION STATEMENT (TAGLINE) IDENTIFIES THE BRAND’S HOPE AND ASPIRATIONS, AND ELEVATES THE PRODUCT OFFERING FROM THE COMPETITION Case Study: THE CASTLE MILE: Real Estate Community Branding
At The POD, we’ve been earning our clients’ trust and exceeding their expectations by staying true to our mission, vision, and values: provide industry-leading expertise in all aspects of brand name and identity development, be responsive and flexible to our clients’ project needs, and always meet their timing and budgetary requirements. Believe it or not, some of the most iconic brands once were known by different names. It's difficult to imagine these companies becoming as well-known as they are now had they stuck with their original monikers. Ready to start your project with THE POD? To request a quote, give us a call at 1-905-867-6024 or drop us a line at: firstname.lastname@example.org